Turn your founder voice into real leads
- ChatGPT
"Which consultancies help B2B SaaS with revenue growth?"
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Done-for-you LinkedIn and X content for B2B SaaS founders. We build a narrative that attracts leads, earns trust, and grows your audience, without you writing a single word.
Trusted by 40+ B2B SaaS founders across 8 countries
- 5/ 5
Ratings on Google
- 4.9 / 5
Ratings on Clutch
- The founder advantage
Buyers trust people not logos
Your product can be the best in the category. If buyers do not know you exist, they will buy from the founder they have been following for months.
0
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pieces of content B2B buyers consume before they ever talk to sales. Most of it now lives on LinkedIn and X.
Your buyers are on LinkedIn and X every day, following founders who share the journey.
They buy from people they trust, often before they ever visit your website.
The founders winning right now are not the ones with the best product. They are the most visible.
A great product nobody hears about loses to an average one everybody follows.
Build in Public is not a vanity play. It is how modern B2B SaaS gets distribution.
Your product gets you considered. Your story gets you chosen.
- What it really is
This isn't posting. It's positioning.
Build in Public is not random posting. It is your real journey, shared in a way that brings the right buyers to you.
Rooted in your journey
Your wins, your hard calls, your product bets, your operator thinking. The raw material is everything you already know from running the company.
Aimed at your buyers
This is not posting for applause. Every piece is built to reach and earn trust with the exact people you want to sell to, not a random audience.
Built to compound
One post does little. A connected story, told over months, is what makes buyers follow you, trust you, and come to you ready to buy.
What we do to grow your founder brand
The real work that turns your founder voice into content that brings in buyers.
Story extraction
We get inside your head. Deep sessions to pull out your founder story, your positioning, your wins and failures, your operator thinking. This becomes the foundation for everything we create.
What you get: A founder narrative document, positioning brief, and content pillars.
Monthly content themes
Every month is built around a theme tied to your business goals, a launch, a milestone, a hard lesson. Nothing is random. It is all sequenced on purpose.
What you get: A monthly content calendar, theme brief, and goal alignment.
Narrative strategy
We build a story arc for your personal brand, not just one-off posts. Buyers who follow you for 30 days should feel like they know you.
What you get: A 90-day narrative roadmap and ICP-aligned messaging.
LinkedIn and X content
We write it all. Posts, threads, carousels, in your voice and aligned to your narrative. You review, approve, and post. No writing on your end.
What you get: 15 to 20 pieces of content a month, a voice guide, and an approval workflow.
Tracking and iteration
We track what works, impressions, engagement, follower growth, and inbound. Every month we adjust based on the data, not gut feel.
What you get: A monthly performance report and content iteration notes.
Platform presence
Great content needs a strong profile behind it. We optimize your LinkedIn and X profiles, engage with the right conversations, and grow your network with the people you actually want to reach.
An optimized founder profile, engagement playbook, and network growth strategy.
Everything you get, end to end
A complete done-for-you system — from story extraction to published content.
- Founder Interview & Story Mining
We run monthly 60-minute interviews to extract your insights, opinions, and lessons — the raw material for all your content.
What you get:
- Monthly 1:1 interview sessions
- Story bank of 20+ content angles
- Narrative arc development
- Content Writing & Editing
Our team writes LinkedIn posts, X threads, and long-form pieces in your voice — reviewed and polished until they sound like you.
What you get:
- 12–20 posts per month
- LinkedIn + X formats
- Your authentic voice, refined
- Publishing & Scheduling
We handle the logistics so content goes out on the right platforms, at the right times, consistently.
What you get:
- Optimal posting schedule
- Cross-platform publishing
- Consistent cadence
- Performance Analytics
Monthly reporting on what’s working — impressions, engagement, DMs, and inbound leads attributed to content.
What you get:
- Monthly performance report
- Engagement tracking
- Lead attribution insights
- Engagement & Community
We help you show up in comments and conversations to amplify reach and build deeper connections.
What you get:
- Comment strategy
- DM response frameworks
- Network growth playbook
Every B2B SaaS stage needs a founder voice
Pick where you are. We will show you what building in public looks like at your stage.
Startups
$0.5–2M ARR
Nobody knows you exist yet. No case studies, no brand, no inbound. We build your founder presence from scratch so buyers find you before you find them.
Scaleups
$2–10M ARR
Outbound is working but costs are climbing. Your founder brand is the channel that brings in warm buyers at a fraction of the cost.
Grownups
$10M+
Your company has a brand. Your founder doesn’t. Buyers still want to buy from people. We make sure the person behind the company is as visible as the company itself.
They posted.
Then they got leads.
B2B SaaS founders who turned their story into a real pipeline.
Choose your platform
Pick where your buyers spend their time. Every plan includes the full BIP engine, story extraction, narrative strategy, content creation, and tracking. The platform is the only difference.
Start here
Build on X
- X(Twitter)
$599 /mo
Billed monthly. Cancel anytime.
For founders who wants to start building their voice on X and attract the right buyers through consistent, strategic content.Â
- 10 to 12 posts per month on X
- Story bank built from your journey
- Written in your voice, approved by you
- Monthly performance report
- Founding cohort pricing, limited slots
Founder Favourite
Where b2b buyers are
Build on LinkedIn
$799 /mo
Billed monthly. Cancel anytime.
For founders whose buyers live on LinkedIn. We build your presence where B2B decisions actually get made.Â
- 10 to 12 posts per month on LinkedIn
- Story bank built from your journey
- Written in your voice, approved by you
- Monthly performance report
- Founding cohort pricing, limited slots
Full founder presence
Build on both
- X(Twitter)
$1,199 /mo
Billed monthly. Cancel anytime.
For founders who want to own the conversation on both platforms. More surface area, more buyers, more compounding
- 15 to 20 posts per month across Linkedin and X
- Unified story and narrative across both platforms
- Engagement strategy included
- Written in your voice, approved by you
- Monthly performance report
- Founding cohort pricing, limited slots
Founding cohort pricing. We are taking 5 to 8 founding cohort clients at these prices. Once we have documented results, pricing moves to market rate. These slots will not lasts.
Latest insights
Actionable ideas to improve leads, sales, and churn.
July 11, 2026
July 11, 2026
July 11, 2026
What is Build in Public?
Build in Public means sharing your founder journey, your wins, failures, product updates, and operator thinking, in a way that builds trust with your target audience. Done strategically, it becomes your top of funnel pipeline.
Is this ghostwriting?
No. Ghostwriting produces random content in your name. We build a structured narrative aligned with your revenue goals, positioning, and ICP. Every piece of content has a strategic purpose.
How involved do I need to be?
Minimal. We do deep extraction sessions upfront to get inside your head, then we handle creation. You review and approve before anything goes live. Most founders spend 1 to 2 hours a month with us after onboarding.
Will it sound like me?
Yes. We build a detailed voice guide from your extraction sessions. Content goes through your approval before posting. If it does not sound like you, we rewrite it.
How long before I see results?
Most founders see meaningful engagement growth within 30 days and inbound attribution within 60 to 90 days. Building in public compounds over time, the longer you do it, the stronger the results.
Do you post for me or do I post?
You post. We create. This keeps your account authentic and avoids platform policy issues. We make it as easy as possible, content is ready to copy and paste.
Which platforms do you cover?
LinkedIn and X. These are where B2B SaaS buyers and decision makers spend their time.
What if I have never posted before?
Perfect starting point. We build your narrative from scratch with no bad habits to undo. Some of our best results come from founders who start from zero.
Your founder story is your strongest sales asset
30 minutes. We will map out your founder narrative and show you exactly what to build.
3 new clients a quarter. That is all we take.
40+
B2B SaaS founders helped
3 in 4
Clients come back for more