Everything you want to know before you book a call
If you are wondering whether TCC is right for you, you are in the right place.
Is this for me?
What kind of companies do you work with?
B2B SaaS companies at every stage, from your first few customers to $10M+ ARR. If you have a real product, real customers, and a revenue problem you cannot solve on your own, we are probably a fit. We only work with B2B SaaS, not ecommerce, not agencies, not B2C.
We are at an early stage. Are we too small?
Not necessarily. We work with B2B SaaS founders from around $0.5M ARR. If you have paying customers and want growth to stop depending entirely on you, that is exactly our starting point. If you are pre-revenue, we will tell you honestly on the first call.
We are at $10M+ ARR. Are we too big?
No. We work with established B2B SaaS companies that have stopped growing the way they used to. At your stage the problems are usually buried inside systems and teams that all look fine on the surface. We find them and fix them.
What is the difference between Startups, Scaleups, and Grownups?
These are the three stages we work across. Startups ($0.5M–$2M ARR) are usually founder-led with no repeatable system yet. Scaleups ($2M–$10M ARR) have traction but growth has flattened. Grownups ($10M+ ARR) have a working business but the easy growth is gone. Each stage has different problems and a different fix. Find your stage and see what usually breaks there.
Who is TCC NOT right for?
We are not a fit if you are pre-revenue, if you are not B2B SaaS, if you want a strategy deck to run yourself, or if you need someone to manage your day-to-day operations permanently. We fix specific problems, hand over a system, and leave. If you need a full-time embedded team, we are not the right choice.
What we fix
What does fixing leads actually mean?
It means finding why your pipeline is broken and rebuilding it so the right buyers come in consistently. That could be your ICP, your channels, your messaging, or how marketing and sales define a good lead. We find the real cause and fix it, so you stop filling your pipeline with people who never buy.
What do you actually do for sales?
We find where deals stall or die and build a sales motion that your team can run without you. That means getting into your calls, your CRM, and your pipeline, diagnosing what is killing your close rate, and building a repeatable process that closes more deals, faster.
How do you improve retention? Isn't that a product problem?
Sometimes yes, but usually no. Most retention problems come from a weak onboarding, no early warning system for at-risk customers, or no plan to grow what customers pay over time. We fix the system around the product, not the product itself. If the product genuinely is the problem, we will tell you that on the first call.
Do you work on all three (leads, sales, retention) or just one?
Either. We scope what is actually broken. Some clients come in with one specific problem. Others need all three fixed. We diagnose first and recommend what makes sense, then you decide where to start.
How do leads, sales, and retention connect?
They are one system. Leads brings the right buyers in. Sales converts them. Retention keeps them and grows what they pay. Fix one without the others and you will hit a ceiling. We look at all three so the fix holds.
Leads
Sales
Retention
Our services
What is Build in Public, and why does it matter for B2B SaaS?
Build in Public means sharing your founder journey, your wins, your hard calls, your product bets, in a way that builds trust with the exact people you want to sell to. Done strategically, your LinkedIn and X presence becomes a top of funnel that brings in warm, pre-sold buyers. We do it all for you. You review, approve, and post.
Is Build in Public just ghostwriting?
No. Ghostwriting produces random content in your name. We build a structured narrative aligned with your revenue goals, positioning, and ICP. Every piece of content has a strategic purpose. The goal is pipeline, not followers.
What is the difference between SEO, AEO, and GEO?
SEO gets you found on Google. AEO (Answer Engine Optimization) gets you into AI answers, so when buyers ask ChatGPT or Perplexity, your brand shows up. GEO (Generative Engine Optimization) goes deeper, making your brand a source AI trusts and recommends by name. Together, they make sure buyers find you wherever they now search.
Do I need all three, SEO, AEO, and GEO?
It depends on where your buyers are and what your current visibility looks like. Some companies need the SEO fundamentals fixed first. Others are ready to compete in AI answers. We do a free visibility snapshot that shows you exactly where you are invisible and where to start. Book a strategy call and we will show you.
How do BIP and SEO/AEO/GEO work together?
They are two sides of the same visibility coin. SEO/AEO/GEO makes sure buyers find you when they search. BIP makes sure buyers trust you when they find you. Together, they build the kind of inbound pipeline that does not depend on outbound alone.
How we work
What does the process look like from start to finish?
Every engagement runs the same five steps. Week one, we listen, getting into your numbers, calls, and customers. Day seven, you get a clear plan of what is broken and how we will fix it. Weeks two to eight, we build the fix inside your tools and with your team. Weeks four to ten, we do the actual work to move your numbers. Weeks eleven to twelve, we hand everything over, playbooks, dashboards, and a clear call on what to hire next. You keep the system after we leave. See the full process Â
How long before we see results?
You get a clear plan within seven days. Real changes in your numbers usually show within the first several weeks, depending on what we are fixing. Leads and sales move faster. Retention takes a little longer to show in the data. We track everything in real time so you see progress as it happens, not at the end.
How involved do we need to be?
Less than you think. We need access to your tools and a few hours of your time in the first week. After that, we work in your Slack and CRM alongside your team. You are not filling out questionnaires or doing homework. We do the digging.
Do you work with our existing tools or replace them?
We work inside what you already have. We are not here to sell you software or rebuild your stack. We wire everything into how you already work so it sticks after we leave.
Are you hands-on or do you just advise?
We do the work. We get into your CRM, sit in on calls, build the systems, and run the fixes with your team. You end up with a working system, not a strategy deck to figure out yourself.
The Guarantee
What exactly do you guarantee?
We will not pretend revenue outcomes can be guaranteed, too much depends on your market, your product, and timing. What we do guarantee is honesty and skin in the game. You will see progress in real numbers within the first weeks, not at the end of twelve. And when we believe in the plan, we stay until it is working, even if that runs past the original timeline.
What if we do not see results?
If we ever think we are not moving the needle, we tell you straight. We do not keep billing for work that is not working. When we believe in the plan, we stay until it is done. If we do not believe the plan is the right fix, we say so and stop. We would rather lose the engagement than waste your time and money.
What if you are not the right fit for us?
We will tell you on the first call. If your problem is not something we can fix, or you are too early for what we do, we say so. We would rather pass than take money we cannot earn back for you.
Are there conditions to this?
Yes, and we are upfront about them. We need real access to your tools, your team, and your data. We cannot fix what we cannot see. If we are working with incomplete information or a team that is not bought in, outcomes are harder to guarantee. That is why the first week is about listening, not touching anything.
What does "skin in the game" mean in practice?
It means that when we commit to a plan, we see it through. We do not hand over a document and disappear. We are in your Slack, in your CRM, and on your calls. If something is not working, we adjust. If it genuinely cannot be fixed in the agreed scope, we tell you before you have spent more money finding out.
About TCC
Why is it called The Clueless Company?
Because every founder we have worked with, including us, started clueless about how to grow revenue. The good ones admit it. The great ones get help. We built TCC to be the help we wished we had, the kind that gets into the actual problem and fixes it instead of handing over another framework.
Who is behind TCC?
Manasi Shah and Mehul Fanawala, the two founders. Manasi leads marketing, branding, and sales enablement. Mehul leads sales and customer experience with 15+ years in B2B SaaS. When you work with us, you work directly with us, no account managers, no juniors, no farmed-out work. Meet the foundersÂ
How are you different from a marketing agency?
Agencies execute tactics on a retainer and keep billing whether things work or not. We diagnose the real problem first, do the actual work to fix it, and leave you with a system your team owns. We also tell you when we are not the right fix, which most agencies never do.
How are you different from hiring a consultant?
A consultant hands you a strategy and disappears. We get into your tools, your calls, and your team and build the fix with you. You end up with a working system, not a slide deck.
Have you worked with companies like ours before?
We have worked with 40+ B2B SaaS companies across 8 countries, at every stage from $0.5M to $10M+ ARR, across industries including hospitality SaaS, sales intelligence, HR SaaS, project management, and more. If you want to see specific results, the case studies are a good place to start.
Still not sure if TCC is right for you?
Get on a call. We will give you a straight answer in 30 minutes, no pitch, no pressure, just an honest conversation about whether we can help.
3 new clients a quarter. That is all we take.
3 in 4
Clients come back for more
40%
Average lift in retention
